NeoCon 2015 was a busy one for our team. Our showroom was completely redone and used beautiful illustrations by Anthony Lewellen and mixed media art by Chris Silva throughout. I had the privilege to work on the majority of the NeoCon marketing materials, presentations, giveaways and more that pulled from Lewellen's illustrations. Here's a peek at the list of projects I accomplished:
- Style guide eblast for reps and evites - designed custom shuffleboard graphics - various presentations - new product cards - new product brochures - advertisements - product IDs - cafe signage within showroom - curated gallery wall within showroom - cocktail hour event planning And more!
I created a variety of OFS Brands themed buttons for different conferences and special events.
A sampling of the giveaways I have designed and sourced for OFS Brands.
While I was a designer at OFS Brands, I planned two large sales reps awards dinners. Both were held at the University Club of Chicago and with the help of their team, my ideas came to life.
I wanted 2015's sales awards dinner to emulate our latest NeoCon showroom and really showcase how much OFS Brands had grown in the past year. So this dinner had to be bigger and classier than ever, while still being a blast for all guests. Navy jute table clothes were chosen for their modern yet classy aesthetic. White and copper arrangements brought in a touch of trendy. The event was expanded to use two rooms. The main room was used for dinner, the award ceremony, music and dancing. The smaller side room was for a photo booth and conversation. Each room had a bar to keep the lines short and the guests happy. Dinner started off with a surprise champagne march and celebratory toast to get the guests excited. It set the tone for the rest of the night. The custom awards were designed by me and were done in house at one of our plants.
2015 photography by Steven Reese 2014 photography by Phil Farber
DC Showroom Photo shoot
While at OFS Brands, I was able to art direct a photo shoot with my boss. I was able to prop and decorate the newly refreshed showroom and even art directed the last few shots on my own.
CommScope wanted infographic-like images for their social media accounts to target newly graduated millennials for various engineering jobs.
These are various logos I've done for work, freelance and fun.
your modern baby
Your Modern Baby is a brand dedicated to bringing unique modern onesies to the stylish babies of a new generation. Branding, design and production in collaboration with Caitlin Cave.
women in science
I created a simple infographic and timeline targeted towards girls to encourage their interest in science, technology, engineering and math, all while promoting ABDO Publishing's new Women in Science series. These were released on ABDO's social media pages for Women's History Month and featured by School Library Journal.
Most bourbon is made in Kentucky, so I wanted to celebrate the state and its love of horse racing with the LaViolette Bourbon brand. The typography treatment was inspired by old eclectic Kentucky Derby tickets. There are two types, Kentucky Straight and Single Barrel Special Reserve.
Icons & Illustrations
I illustrated many icons and diagrams for various clients while at KBD. Here are a select few.